Catalog Printing

Didier Grossemy says the Internet will become the growth driver of the economy
Didier Grossemy and X2 World team are e-transforming the world with simple and efficient principles. Didier Grossemy presents his ten ways  to thrive during a slowing economy.

Let’s take the right attitude “Nothing can stop the man with the right mental attitude from achieving his goal: Nothing on earth can help the man with the wrong mental attitude.” by Thomas Jefferson

According to a report from The ClickZ Network, Nov 7, 2008, the company predicts interactive media spending will rise 7.2 percent next year as offline media spending falls 1.4 percent.

1. Start from the beginning, make sure that your brand talks to your clients
Maybe it’s time to make a change. Re-launch your business, show the world that you are not worried and business is booming. Positivity must be expressed to drive positive actions this is the law of attraction at the best.
Refreshing your brand will give you a good excuse to talk to all your existing clients but also will allow you to reflect on your communication and core message.
Two critical points to think of: Is our brand adapted to our target market? Is our core message exciting to our existing and prospective customers? In a simple term, for a very small cost you can dramatically use the down turn to revive and work your brand harder.

2. Cut your costs and improve your results
You have the choice to send 10,000 postcards or letters that you won’t even know if the recipients have read them for $1.50 each ($15,000 of admin, creative, print, postage) or send 10,000 emails for $100 and get instant analytics and results. Yes it is time for you to start re-assessing. So don’t stop marketing! Just spend your money wisely by using digital communications. Don’t get caught up in the negative media hype, stay focused and be smart about it…

3. Make your website a real tool
Create interactivity with your clients, web 2.0 is all about engaging.
Use a “silo” marketing approach and create additional landing pages specific to each of your products or offers so that readers landing on your pages (landing page) are not confused by the array of other products or services on your site. Keeping your visitors focus on your page will increase dramatically your conversion rate.
It is the perfect time to implement the right tools such as an online training centre or online academy for your clients and your staff.
Differentiate yourself with appealing products and services linked to a registration form. (Don’t forget the incentive).
Make sure that your website is up to date and has exciting relevant content to your audience; use your content management system to optimise your Meta tags and key word density within your web pages so the organic searches can find your specific product or services.

4. More communication and more presence
Online strategies are the perfect vehicle for communicating with customers and generating additional purchases. Combine communications using emails, social networking optimisation, blogs, emails and websites to keep on growing your business. Keep talking to as many customers as you can with your blogs, social networking sites and emails while your website becomes the tool to manage leads through smart incentives and data capture pages.
It is not rocket science but it needs to be done. Businesses that adapt to changing times and offer products and services further suited to the changing spending habits and needs of their clients will not only survive but many will flourish!

5. Target – Target – Target
Online database management provides you superior targeting ability. Why send a letter to someone who does not care about your product or service? Using an online communication strategy will accelerate the trend toward the use of behavioural targeting. With average conversion rates hovering around 1.5%, this is an ideal way to reach the other 98.5% that have taken the time to visit your site but haven’t yet converted. So keep communicating. I often use the metaphor of a TV station, once you on air you must stay on air.

6. Measure Track and survive
Online marketing of all types offers greater measurability while allowing you to track behaviours in comparison to traditional media advertising. Do you know who has read your advert in the newspaper or magazine? No chance. This is of course due to the awesome technology, where every mouse click is tracked, usually anonymously. Use this data to understand how much each lead and sale costs you. Everything on the web is measurable, not like printing…

7. Build your distribution network
Talk to other businesses, yes that’s right you remember the old tool called the telephone…it’s still works to build relationship. Call businesses and start cross promoting your services, develop a referral program and even a joint event like “La Dolce Vita” with an associated business targeting the same customers and share the costs and the rewards!

8. Convert and manage sales efficiently
During tough times you cannot afford to lose leads and clients, make sure you are using an appropriate customer relationship management (CRM) tool, so you always stay on top of it. Focus on increasing your conversion not just the number of new leads or enquiries. Work your client’s base it is 75% easier to convert an existing client to a new sale than pitching to a new one. Do some research on unconverted leads to find out why they aren’t buying from you? Create an online e-learning centre for your staff and your clients. Providing education is a great way to build brand advocacy.

9. Listen to your customers and the market
Send a simple survey to all your clients with a great incentive (never forget the incentive). Read all media, books and relevant business articles to keep you thinking about your business and how you must adapt. If you keep learning through customer feedback and constantly thinking about how you can improve your offering you will only continue to grow your business.

10. Forget about the world economy and all media hype
Journalist rarely delivers good news; they exploit the human nature which is constantly craving for sensationalism. Remember the James Bond movie “Tomorrow Never Dies” where Elliot Carver said “there is no news likes bad news”, well yes it was a movie but… Think about it, it’s easier for the media to sell newspaper or advertising if the Headline says “The World Economy has Crashed” than saying the “The World Economy is Great”.

The media always exploit negativity to build their own fortune.  Stay focused on your business and keep doing what you do best or better improve everything you are doing.

It’s a great time to reflect and re-invent yourself to become more efficient and driving your business as hard as possible.

Didier Grossemy Profile |

didier grossemy
http://www.articlesbase.com/business-ideas-articles/didier-grossemy-10-ways-to-thrive-during-a-slowing-economy-695853.html

You would think that given the many ways that the internet has altered how we shop, catalogs would largely be a thing of the past.

After all, shopping online is quite similar to shopping through a catalog. Both show you an image of the product, both give you a description of the product, and both allow you to purchase things from home. With both you will be sent your product through the mail, and even the way you order is similar with both of them. So why do companies continue to print catalogs when it would appear the internet is superior?

There are a number of reasons why catalogs persist, and why they surely will continue to for many more years. The first is due to the simple fact that many people still do not have access to the internet. Given enough time this may change, but for the moment catalogs cater to a market the internet cannot reach.

catalog printing can also go places that the internet cannot. You can only buy online when you happen to be sitting in front of your computer. You cannot idly glance through a website while sitting on the couch or while waiting someplace to be seen. You cannot take the internet with you wherever you can, while you can take a catalog with you.

This convenience means a lot to quite a few people. Sometimes I like to be able to just grab a catalog when I know I am going someplace where I will be waiting for a long time. The internet is nice to have, but it cannot be carried with me in the same way that a catalog can.

Also, there is just a certain feeling to being about to actually hold something in my hands. I get tired of staring at a computer screen for hours on end, and unless I feel like buying a laptop I cannot just casually sit anywhere I like while looking through things, or spread my computer out on the table to look through while eating.

People like to be able to hold something in their hands and to stare at real paper as opposed to images on a screen. This is the same reason why books are still being published rather than just being shown online or through other sources.

The internet does provide a certain amount of convenience that catalogs cannot quite match, and while the two of them are relatively similar, each has a distinct different that any good company should be aware of.

There are going to be plenty of companies out there who continue to print catalogs for a very long time, because they understand that no matter how it might appear, catalogs are not about to go away anytime soon.

For comments and inquiries about the article visit:  Print Catalogs

Lynne Saarte
http://www.articlesbase.com/online-business-articles/why-the-internet-has-not-replaced-catalogs-674053.html

For those getting booklet printing done, one issue you have to consider is how well you are going to be able to hold a person’s attention. No matter how interesting you think the material is, you still have to write in a way that keeps them interested, and gets them thinking about what you have to say.

Using the most effective questions is a great way of getting people become engage, engrossed and interested in your writing. Thus, having people become very interested in you will only work if you know the right set of questions to ask. Here is a breakdown of the more common types of questions you can use.

Open questions are going to be very broad with a variety of answers. The purpose of a question like this is merely to get them thinking about whatever your topic happens to be, but not to direct them towards any one answer. All you want is for them to be open to what you have to say, and interested in learning more.

Closed questions have a set answer. These might be yes or no question or they might reference some specific aspect of a person’s life. These are good for focusing down your topic into a single area. Closed questions can also be good for ending your point by directing what you have just been talking about to the person’s life.

Leading questions can be similar to either open or closed questions. However, the purpose of these leading questions is to specifically lead people into a single answer, an answer everyone would be interested to know. These work well at the beginning of your booklet because you can get a person thinking about what they are about to start reading about. I would say that these are some of the most used questions that I see in booklets, and are used heavily in other types of advertising as well because of the ability you have to get people to think about exactly what you want them to.

Finally, there are rhetorical questions. Unlike any of the other questions listed, they aren’t really about generating any kind of specific answer, but instead to get a person thinking about an idea. These are used in a variety of different formats, and can be good for both opening and ending your booklet depending on how you choose to employ them. Because they do not really have an answer, they can create a specific mood that you want to set and you do not have to worry about people coming up with an answer to them that you were not expecting.

As I mentioned, any kind of advertising can benefit from strong questions, but given the length of booklet printing, you will want to be certain to make good use out of them when writing your booklets. Keeping people into and interested in what you are writing can be difficult the longer your work is, and anything that helps pull a person into your booklet should be used effectively.

Kaye Z. Marks
http://www.articlesbase.com/printing-articles/breaking-down-the-right-kind-of-questions-670968.html

I want someone to print a glossy leaflet for me but when I send it to their Pc they are unable to open it because they do not have MS publisher. Please help. Alternative sugestions are very much welcome.

First, you must own a copy of Adobe Acrobat (or a free pdf printer). The free reader will not work. Now you should be able to print to a pdf just as if it were a printer. Also, if you click on the file menu, there will be an option under add-ins to publish to an alternate file type. Chose the PDF option, a popup will appear from microsoft for you to download the add-in. You should now be able to publish to a PDF. If the document is bigger than a standard sheet of paper you will have to create a custom page size on the print screen.

If you dont have the adobe acrobat, there are some free programs but they dont work as seamlessly I gave a link in the sources.

I was thinking about making a twilight magazine…what should be put in it?

Lots of pictures of yummy Robert Pattinson of course!!!!

My Publisher 2007 booklet is not printing with the front and back pages aligned – does anyone know why? You can hold each sheet up to the light and see they are not aligned at the sides but not the top and bottom. I have checked that it is not that my printer is taking it in squiffy….. HELP!

I’m going to suggest that you check your margin settings. I’ve got a sneaky suspicion that the settings for the front and back pages are different to those used in the rest of the document, even if you’ve set them to be the same. It’s a known bug (according to Microsoft) in Publisher 2007 which they are working to correct (IOW, hurry up and wait!!!)

The problem seems to lie in the fact that Publisher treats the front and back pages of any print run slightly different to the rest of the document. All I can suggest if this isn’t the case is to do a number of test prints altering the margin settings until you get it right. A pain in the proverbials, but in the absence of any sort of backup from Microsoft–and believe me, I’ve tried everything I can think of–there isn’t any alternative. I eventually solved the same problem with my printer, but it took me a good chuck of the Amazonian rainforest to do so……

Good Luck

Scots

I keep getting asked if I put my daughter in pageants or catalog prints. I am now interested in doing this but dont know hoiw or where to start? If you know anything please let me know.

You could star with entering her in the Regis and Kelly’s cutest kid contest. It is $30 and they send the child’s photo out to agencies. Just go to the website and upload any photo you want to enter.

http://www.GraphicArtsMag.com

Deborah Hutcheson, senior marketing manager, Agfa Graphics, talking about what products the company has brought to the show, as well as what Agfa is doing to become more environmentally friendly.

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