How Long Can Newspapers Keep Printing? – J. William Grimes
Complete video at: http://fora.tv/2009/07/22/Traditional_Medias_Future_J_William_Grimes
Media executive J. William Grimes predicts that if newspaper ad revenues fail to match readership levels, daily newspapers will cease to be printed. He argues that the business model is unsustainable because “5% of our time is spent reading newspapers, newspapers are getting 15% of ad revenue.”
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Traditional Media’s Future in an Increasingly Digital World of Unlimited, Ubiquitous Content
Newspaper, magazine and broadcast media continue to lose audience and revenues to new forms of content that sprout up daily in digital forms. With a 45-year career in the media industry, Grimes will highlight important industry trends, examine changing business models, and talk about social, environmental and economic impacts of the changing media landscape.
J. William Grimes is a widely known media professional who has been President/ CEO of four major media companies, including Univision Multimedia Inc, Zenith Media, and ESPN (19811988) where he was the recipient of the USA Today Sports Executive of the Year and the Gallagher Report’s Television Executive of the Year. He is also a former Senior Vice President of CBS. He taught a graduate Media Economics course in the Media Studies and Film Department at The New School in New York and was coordinator of the department’s graduate Media Management Program. He earned his BA from West Virginia University and studied Law at St John’s University.
Duration : 0:1:48
Where do you think …
Where do you think that 90% of the news on the internet comes from, THE NEWSPAPERS!!! If there are no Newspapers then you have no news to post….
Comment by mikeybenedek — December 17, 2009 @ 1:15 am
To tooextreme – you …
To tooextreme – you don’t need to take a laptop into the toilet to read, you just use your phone.
Comment by sevygirl — December 17, 2009 @ 1:15 am
Not for too long… …
Not for too long… hopefully!
Comment by Betillo555 — December 17, 2009 @ 1:15 am
One of the problems …
One of the problems not having news print is. Its very hard to take the lap top into the toilet and turn the pages, without dropping it into you know where. I guess some smart guy will print the crapper news. Computers no good in the crapper
Comment by 2xtream — December 17, 2009 @ 1:15 am
Totally, but ads …
Totally, but ads won’t be going away. This should be good for the environment though.
Comment by ncfwhitetigress — December 17, 2009 @ 1:15 am
That’s not the …
That’s not the analogy I would use.
Comment by ncfwhitetigress — December 17, 2009 @ 1:15 am
Well it’ll be good …
Well it’ll be good for the environment if all news goes to electronic media.
Comment by ncfwhitetigress — December 17, 2009 @ 1:15 am
not even one or two …
not even one or two specific outlets of media guys, its every single type of media…
isn’t it wonderful?
Comment by strogg9 — December 17, 2009 @ 1:15 am
mmanouvelles: “The …
mmanouvelles: “The day Editoriasts promoting..”
I hope I can say the same thing to the TV news show.
It has been changed in recent years from being judged by journalism value to the ratings.
Comment by allgoo19 — December 17, 2009 @ 1:15 am
The day …
The day Editorialists promoting the ideology of their owners go out of business. will be a great day for humanity.
Comment by mmanouvelles — December 17, 2009 @ 1:15 am
“There will be no …
“There will be no daily newspapers printed in the United States”
Fine by me. I think it’s been a few years too late already. If the mainstream media is the Titanic, the internet is the iceberg. Women and children first!
Comment by andid — December 17, 2009 @ 1:15 am
He does not account …
He does not account for the perceived value of newspaper readers. It may very well be that the typical newspaper reader has a higher marked value. Maybe even at three times the value of the average media consumer, placing it at 15% of money used compared to 5% of the reader share. But truth be told I dont think this is the case and I believe he may be right.
Comment by Zoiros85 — December 17, 2009 @ 1:15 am
excellent! …
excellent! newspapers are a waste of time and energy. Advertisers take us for suckers anyways with their stupid ads
Comment by rotterdamblues — December 17, 2009 @ 1:15 am
Welcome news. The …
Welcome news. The manipulated corporate owed media is shrinking and soon will need to abandonn their Titanic’s. Bravo ! Many people across the world has stopped /will stop buying into your spinning rhetoric . Sights are turned on television (news ?) now .
In time it too will go the way of the dino-papers. Fabulous news !
Comment by RenegadeTimes — December 17, 2009 @ 1:15 am