How Long Can Newspapers Keep Printing? – J. William Grimes
Complete video at: http://fora.tv/2009/07/22/Traditional_Medias_Future_J_William_Grimes
Media executive J. William Grimes predicts that if newspaper ad revenues fail to match readership levels, daily newspapers will cease to be printed. He argues that the business model is unsustainable because “5% of our time is spent reading newspapers, newspapers are getting 15% of ad revenue.”
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Traditional Media’s Future in an Increasingly Digital World of Unlimited, Ubiquitous Content
Newspaper, magazine and broadcast media continue to lose audience and revenues to new forms of content that sprout up daily in digital forms. With a 45-year career in the media industry, Grimes will highlight important industry trends, examine changing business models, and talk about social, environmental and economic impacts of the changing media landscape.
J. William Grimes is a widely known media professional who has been President/ CEO of four major media companies, including Univision Multimedia Inc, Zenith Media, and ESPN (19811988) where he was the recipient of the USA Today Sports Executive of the Year and the Gallagher Report’s Television Executive of the Year. He is also a former Senior Vice President of CBS. He taught a graduate Media Economics course in the Media Studies and Film Department at The New School in New York and was coordinator of the department’s graduate Media Management Program. He earned his BA from West Virginia University and studied Law at St John’s University.
Duration : 0:1:48