5 Design Options for Your Business Cards Printing Project
It’s amazing how different looks draw different reactions. A certain style may be highly appealing to someone, while distasteful to another. Indeed, it’s not just what is inside. The superficial details matter. And this also applies to business cards printing. It’s not just the name, the title, the company or the posh office space. The color of your business card, its shape and its other physical features matter… a lot.
Dress ‘em up
You can be creative and experiment on the designs or you could be on the safe side and stick to traditional-looking business cards. It pretty much depends on the age group or professional field that you intend to hand out your business cards to.
Here are the most common (hence tested and proven) designs for business cards printing that you can look into in case you decide to get yourself a new crisp set of cards.
1. Appealing to the conservative taste
Of course, there’s the traditional business card look which is composed of a one-sided print, a logo and the texts which commonly include name, title, company, office address and contact details. And these are usually printed in two to three colors.
The main advantage of this is that it’s cheap. It can come with really good quality yet you would still be charged little. The downside is its simplicity. It hardly stands out. It would probably drown when placed alongside other business cards.
2. Appealing to the sense of sight
There are plenty of ways to play with the color of business cards. For one, you can choose to have both sides printed on, even with full bleed designs. You can have your company logo printed in full color.
The same goes for texts, and you can even play with the inks. Custom business cards be printed with fluorescent inks, metallic inks and pearlized inks. These colors add an extra visual appeal due to either intense color or sparkling results.
3. Appealing to the sense of touch
Embossing and debossing are two of the finishings that can heighten the appeal of your business card to the senses. Through embossing, the business card can achieve a raised surface that can be felt by your fingertips. The shape of the raised surface may take the form of bold texts or company logo.
Debossing, on the other hand, creates a dent-like texture on the business card that also follows specific patterns and shapes. It’s the effect visible from the back of an embossed paper.
4. Appealing to the imaginative
Most people stick to the basic rectangular shape of business cards, but the brave few venture into outlines unheard of. These people request for die cuts for their custom jobs . Some want random, asymmetrical shapes, some go for geometric shapes, while others opt for forms of objects that are significant to them and the industry they are in.
Since they cost more, they are quite rare relative to 2” x 3.5” business cards. But those who know the value of standing out really invest on such features.
5. Appealing to the pocket
Nothing beats getting more than what you paid for. Finding important use for your business card other than a piece of paper that contains your name and number is certainly a good value for your money. Some of these cards double as referral cards, appointment cards and survey cards. You can even turn it into a mini flyer by adding your list of products and services at the back of the card.
Take time to plan your business cards printing venture to create the look that would land you more business opportunities.
Joey Jacobs
http://www.articlesbase.com/printing-articles/5-design-options-for-your-business-cards-printing-project-686925.html
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